HBO Max: Could it unify the DC Fandome?

Hi Guys, 

This week's editorial will be on the newly launched HBO Max service offered by AT&T.

HBO Max which is meant to be one of the biggest players in the market, rivaling the likes of Netflix, Hulu and Disney+ has stumbled out of the gate when it was launched earlier this year. Why is that? 

A number of different factors went into this initial failure of the streaming service. First of all the service is currently only available in the US unlike Netflix and Disney+. The service costs almost as double as the aforementioned streaming services and upon launch it had no exclusive content like Disney's the Mandalorian which drew in a lot of subscribers. 

HBO Max however could be a power house if a few mistakes are corrected and if it expands its streaming power overseas and especially if it manages to reach a deal with Roku and Amazon which control 70% of the market domestically. 

The point of this editorial, however, is to suggest a new purpose for this streaming service. Unlike Marvel fans who get to or will get to enjoy all Marvel has to offer with one subscription, DC fans find themselves having to pay for multiple subscriptions and not even get all DC content that is available out there. 

For example, if you are a fan of the Arrowverse you will need to subscribe to Netflix and HBO Max to enjoy all 6 shows that make up the Arrowverse. If you are a fan of the old Superman and Lois, Krypton TV shows then you will need to subscribe to DC universe for that and if you are like me and cant' get enough of Smallville then you have to subscribe to Hulu to enjoy that show. When it comes to the movies however most of them are only available on demand and some of them are rotating between Netflix, Hulu and HBO Max. 

The disorganization of HBO Max is to be expected considering the studio behind them which is notoriously famous for its lack of a strategy when it comes to its DC properties. If you don't know what I am talking about then you can look at the fact that they have had close to 10 actors portraying Batman/Bruce Wayne over the last 2/3 years. 

The recipe for success is simple over at HBO Max. DC Fans are loyal to the brand and like to consume content, therefore making HBO Max the house of all DC Content, from movies to TV shows should not be that difficult. Their subscriptions would undoubtedly increase simply by putting everything under one roof. 

I've always been a big believer in the DC Universe platform had they actually unified all DC content under that platform and bumped up the price to 15$ they would have seen it thrive in no time. 

Hopefully HBO Max will rectify that mistake and as soon as WB's contracts with other streaming platforms are up, we will have to pay only one subscription to watch all our favorites DC content. 

What are your thoughts on this? 

-Theheroblogger